Pre-Fall 2016 Collection by Alice + Olivia

The American brand Alice + Olivia has existed for more than ten years and during this time managed to win the love of millions of fans with its non-trivial and democratic approach to fashion.

Alice + Olivia is an American fashion house that produces modern women's, men's and children's clothes, shoes, accessories, cosmetics and jewelry. In the collections of the brand you can find both luxury and democratic lines.
The history of the fashion house began in New York in 2002. It could be assumed that the name used the names of the founders, but not quite so. Stacy Bendet and Rebecca Matchett met in their student days at the University of Pennsylvania and became friends very quickly. So much so that they decided to start a joint business, and in the title to perpetuate the names of their mothers - Alice and Olivia.

The "soul" of the brand, its originality and extravagance - Stacy Bendet. She was on the list of desperate fashionistas back in the university years, when she got the nickname "StaceyPants" (Stacy pants) because of her addiction to bright trousers. By the way, it was the trousers that became for Stacy the "engine of progress." Desperate to find the ideal model for herself, she decided that it was easier to develop it on her own. The original cut quickly found its fans.

The style of the Alice + Olivia brand is eclectic and original, and the new Pre-Fall 2016 collection is evidence of this.As Stacy Bendet herself stated, the heroine of the new images is a “stylish librarian” or a young bibliophile student. If at these words you imagine a gray mouse with a stack of books, then here is the completely opposite story - embroidered narrow skirts, flirty mini and light translucency quite clearly indicate that this book lover knows how to impress.

The collection is a real gift for those who are happy to return the "spirit of the seventies" to the fashionable horizon. "Grandma's chic," as critics indulgently call him, in a new light takes on a very special charm.
Today, the Alice + Olivia brand is world famous and can be found in more than 800 stores around the world.
Photo: pinterest.com