Results of the SELA children's capsule collection design contest

SELA Corporation and Burda congratulate the winner of the contest among designers, artists, fashion designers and illustrators for the best design of print collections - Milan Magamaeva.

Of the three topics to choose from - Autumn Garden, Enchanted Forest and Winter's Tale - Milan stopped at the first and presented to the jury a children's capsule collection in autumn colors.

Milana Magomaev:

“I tried a combination of opposite tones, used fox and berries stylization in the print. I was inspired, of course, by autumn flowers, and especially orange, the association with which is a fox. I decided to present this animal not as a hero of Soviet fairy tales (a cunning antagonist), but how the personification of a bright autumn, which carries on its magnificent tail the sweet gifts of this beautiful pore. "
Recall that the selection was made not only from the aesthetic point of view, but also according to the following parameters: commercial vision, seasonality, accessibility for the mass buyer, understanding of the brand’s style.
The winner receives a cash prize of 30,000 rubles, as well as the opportunity to take an internship at the SELA design bureau.